Water based architectural coatings will have a market share of up to 20% in the next 5 years

In recent years, China's coating industry has experienced rapid development, becoming the world's largest producer of coatings. However, the environmental protection issues of coating products have always been a topic of concern in the industry, forming a sharp contrast with the rapidly developing coating industry. China's water-based coatings have been developing for nearly a decade, but have remained lukewarm and have a relatively long development path, with a significant gap compared to foreign water-based coatings, especially in the field of architectural coatings. The reason for this situation is not actually a matter of consumer ability, but rather a lack of understanding of paint among consumers. At present, besides well-known products such as Dulux and Nippon Paint, genuine national or regional brands have not truly entered the minds of consumers, and there is a gap between low-end consumers and high-end products

In addition to the problems in people's consumer attitudes, in fact, most construction coating production enterprises also have some contradictions within themselves. Industry insiders said: "Only a few architectural coating manufacturing enterprises are in the real market, and 70% -80% of enterprises are in the project. This situation is mainly because the domestic coating enterprises have defects in production conditions, technology progressiveness, product stability and other aspects, which is difficult to support the market demand, which also restricts the rapid development of the water-based coating market to a certain extent."

Although water-based coatings in China cannot be equated with low-carbon at present, with consumers' understanding of their own health and the influence of external factors such as climate and consumption habits, water-based coatings have a market share of over 60% in Japan, Europe and America due to their environmental friendliness, while this proportion is significantly lower in China. Industry insiders say that in the next five years, the market share of water-based coatings in China may reach 20%.

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In recent years, coatings have emerged as selling points such as formaldehyde removal and odor purification. However, in recent years, there have been no new selling points for coatings, and the market has returned to calm. After several years of precipitation, consumers are no longer particularly interested in those selling points, as they are not the most critical aspects of coatings themselves. On the contrary, environmental protection has become the safety issue that people are most concerned about, "said industry insiders.

It is understood that in the development process of water-based paint, further government supply is needed to promote the development policies of energy-saving and environmentally friendly water-based coatings. For example, increasing the proportion of water-based coatings used in urban infrastructure construction and government procurement can truly benefit enterprises in the market; Spread positive energy, promote energy conservation and environmental protection, and promote water-based coatings. While the government vigorously advocates for energy conservation and environmental protection, it also carries the promotion of related energy conservation and environmental protection industries such as water-based coatings.

This not only meets the current needs of developing the environmental protection and energy-saving industry in China, but also supports and encourages environmental protection and energy-saving coating enterprises. It helps deepen the understanding of water-based coatings among ordinary people from the perspective of their own health and safety, and thus tends to prioritize environmental protection in the selection of coating materials, reducing the requirements for coating coverage fullness, color, hardness, and other aspects. Industry insiders say, "If we can go deeper, ethnic paint companies can also take advantage of this opportunity to promote their brands and reverse the long-standing consumer psychology of 'non international brands' in the minds of ordinary people